Welcome to A-Plus Pets

A-Plus Naturals also called A-Plus Pets is a subsidiary of A-Plus-Consulting® LLC. It is our nutraceutical subsidiary that develops innovative immunity-boosting products. We offer plant-based immunity blends for pets and humans, focusing on preventative care and addressing health challenges. Our products result from extensive research, including a NASA-related scientific publication on reducing radiative damage.

Mission Statement:
At A-Plus Naturals, our mission is to provide comprehensive, holistic wellness solutions for pets through innovative, plant-based supplements that support immune function, gut health, and overall vitality. We are committed to developing natural, scientifically-backed products that address the root causes of pet health challenges while promoting long-term well-being.

Vision Statement:
To be the leading provider of holistic pet health solutions, transforming pet care through natural, preventative nutrition that empowers veterinary professionals and pet owners to support their furry companions' optimal health and longevity.

Core Values

  • Holistic Wellness: Addressing pet health through comprehensive, natural approaches

  • Scientific Innovation: Developing products rooted in research and natural antioxidants

  • Sustainability: Using eco-friendly ingredients and sustainable sourcing

  • Pet-Centered Care: Prioritizing the well-being of pets through carefully crafted supplements

Unique Approach
Our Immunity Blend for cats and dogs embodies our commitment by:

  • Providing an all-in-one formula that supports immune and digestive health

  • Utilizing plant-based superfoods and probiotics

  • Targeting inflammation as a key health challenge

  • Offering a simple, easy-to-administer supplement that simplifies pet care

By combining scientific insight, natural ingredients, and a deep understanding of pet wellness, A-Plus Pets aims to revolutionize preventative pet health care.

Our Leadership

Founded by Helena van der Merwe, A-Plus-Consulting brings over 20 years of diverse management experience across healthcare, pharmaceuticals, construction, and food & beverage industries. Helena's entrepreneurial journey was inspired by her passion for helping others and her background in scientific research

 

Certifications and Recognition

We are proud to be:

  • A Woman-Owned Business Enterprise (WBE)

  • SBA certified (WOSB/EDWOSB)

  • InnovateHER NJ Finalist

  • Selected for the New Jersey Future of Work Accelerator program

  • Selected for “Pitch your way to the top” with Kevin Harrington

Our commitment to innovation, diversity, and solving complex challenges sets us apart as a forward-thinking consulting firm dedicated to creating meaningful impact

Close-up of a long-haired tabby cat with striking green eyes, looking slightly to the side.
A woman with glasses and a green hat holding a large Greyhound dog against a plain white background.

Our story

White dog lying on a white surface beside a clear glass vase with three colorful flowers, smiling with its tongue out against a white background.

🌿 The Heart of A-Plus Naturals

A-Plus Naturals was born out of science, but it’s fueled by something deeper: the desire to protect what we love.

When cerebral malaria claimed one family member and Lyme disease struck another, the truth became undeniable: the boundaries between human, animal, and environmental health are porous, and the cost of ignoring them is measured in lives. That loss became our mission, and it is why we embrace the principles of One Health—recognizing that human, animal, and environmental well‑being are inseparably linked.

During the height of COVID‑19, when the world was searching for answers, our founder, Helena van der Merwe, co‑authored a peer‑reviewed study published in Neuroglia (2022). The research showed how antioxidants from natural sources protect cells from oxidative stress—a discovery that reinforced a timeless truth: when there is no cure, the best defense is a strong, resilient immune system.

That insight became the foundation for Immunity Blend, our flagship formula designed to help people strengthen their natural defenses with the power of nature.

But the pandemic also changed something else. Across the globe, families opened their homes to new companions—dogs, cats, and other pets who brought comfort and joy during uncertain times. With this wave of adoptions came a new responsibility: keeping our pets as healthy and resilient as we strive to be ourselves.

That’s why we expanded our vision. Building on the same scientific foundation, we created the Pet Immunity Blend—a holistic supplement crafted to support pets’ immune health, so they can thrive by our side for years to come.

Recently, Health Canada notified A‑Plus Consulting, parent of A‑Plus Naturals, that Immunity Blend has been assigned NN. V8E3 and can be sold as a Veterinary Health Product in Canada.

  • For our brand, this recognition validates years of scientific rigor and positions A‑Plus Naturals as a trusted leader in holistic pet wellness.

  • For veterinarians, it provides a compliant, evidence‑based option they can confidently recommend to clients seeking natural immune support for their pets.

  • For pet parents, it means greater access to safe, regulated, and effective supplements that align with the same One Health principles guiding their own wellness choices.

From the lab to your clinic and home, A‑Plus Naturals is here to transform cutting‑edge research into everyday wellness—for people, pets, and the shared environments that connect us all